Meet the country which prioritizes the contentment of its citizens before everything else through its “Gross National Happiness” program.

Imagine a country hidden away from the rest of the world. Tucked in between China and India, the world’s most populous countries, little Bhutan rests at the base of the Himalayan mountains. The rural country long ago made the decision to close off its borders to most tourism in hopes of preserving the nation’s unique Buddhist culture and the identity of its 740,000 people. In 1974 the country gradually reopened, though the Bhutanese monarchy was reluctant for the nation to be connected with the rapidly urbanizing world. Bhutan could not be completely isolated for long due to globalization, and in 1999 internet and Wi-Fi were quickly introduced. Being alone for so long, Bhutan was innovative in ways that made sense for its culture and ecosystem.

Bhutan is unique in its location and recent connections to the outside world, but it’s the traditions and customs within Bhutan that really make it a sight to behold. Even during the age of colonization and imperialization, Bhutan was never colonized. The country’s official religion remains Vajrayana Buddhism, a deity-dense, merit-based and karma-focused faith implemented into everyday life and routines. 

Ecology is everything. Bhutan is the only carbon negative nation in the modern world, absorbing three times more carbon than it produces. In light of climate change, that feat is revolutionary. Its government has established laws that require Bhutan to always have its area 60% covered in forest lands. Keeping in mind its minimal carbon footprint, Bhutan is still vigilant about tourists who enter the country, always prioritizing  the preservation of the nation’s cohesive identity. The tourist industry is nationally regulated, making it expensive and difficult to travel to. Documents and visas are issued by state-appointed companies and provide visitors with everything, including hotels, insurance and most importantly a guide who must accompany travelers at all times. 

Ecology and tourism are not the only things the government has taken to regulating. Bhutan is once again unique in national policy, measuring its nation’s happiness. Outsiders like to say that Bhutan is the “happiest country in the world” and the statistics given by Bhutan back up this claim. In 2015, the annual extensive survey that gauges the nation’s happiness concluded that 91% of its population was happy.” The Ministry of Happiness measures the contentment of its population with “Gross National Happiness” (GNH). 

Ex-Prime Minister Tshering Tobgay defined it as “a developing philosophy that acknowledges that economic growth is important, but that growth must not be mindless, but sustainable.”

Much like a country’s gross domestic product, GNH is considered important. Established in 2008, the Gross National Happiness Commission was appointed to take into consideration and care the inner peace of Bhutan’s people. Broken down into four pillars, nine domains and 72 indicators, GNH is a difficult concept to comprehend. The country’s leaders take into account how happy its people are in every aspect of life: governance, health, education, living standards, culture, ecology, time use and psychological well-being. 

Tobgay breaks Bhutan’s complicated process down to three components: the key to happiness is security, identity and purpose. These things are not mutually exclusive; they reinforce one another in every direction, both on an individual and a national level. He says that, “The government has a responsibility to ensure the whole nation has individual pursuit of the keys to happiness.” 

The Bhutanese are often misunderstood. Outsiders often believe that just because they have GNH, it automatically makes them the happiest country in comparison to all others. They have free health care, free education, clean air, a thriving environment and a strong sense of community. But Tobgay argues that the Bhutanese still struggle because that is what it means to be human. Bhutan is a “real country with real people, and real desires.” Although every person may suffer from inner turmoil for whatever reason, the Bhutanese should be happy knowing that they have been given the keys to happiness.

Yuliana is currently a Literature/Writing major at the University of California San Diego. Yuliana likes to think of herself as a lover of words and a student of the world. She loves to read, swim, and paint in her free time. She spent her youth as part of a travel-loving family and has grown up seeking adventure. She hopes to develop her writing skills, creating work that reflects her voice and her fierce passion for activism.