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The Cultural Renaissance of the Sámi

The Sámi have resided in Northern Scandinavia long before the borders of existing countries were drawn. Despite pressure to assimilate to Norwegian culture, traditional Sámi culture remains strong.

Sami couple in traditional clothing. Saamiblog. CC BY 2.0

More than 4,000 miles north of the equator in Finnmark county, Norway live roughly 40,000 descendents of the Sámi, a nomadic people from thousands of years ago in Northern Scandinavia. The Sámi live in parts of Norway, Finland, Sweden and Russia. Of the 80,000 total population of Sámi, roughly half live in Finnmark, Norway. 

The Sámi have their own language with five dialects currently used in Northern Norway. Of the dialects spoken, Northern Sámi, Lule Sámi and Southern Sámi are the most common. Each dialect is completely unique and does not resemble each other nor other Scandinavian languages. In the 1990s, the Norwegian government made speaking Sámi illegal in efforts to force assimilation of the Sámi people, resulting in many Sámi today being unable to speak the language. The Norwegian government has officially apologized for the past legislation, but the damage is still evident as less than half of Sámi people in Norway speak a Sámi dialect. In recent years the Sámi language has had an increasing role in new media and broadcasting, signaling efforts to keep the language alive.

A pillar of Sámi culture is reindeer herding, which played a major part in the Sámi economy for hundreds of years. Starting in the 16th or 17th century, the Sámi transitioned from hunting reindeer to becoming nomadic herders. Reindeers are used for more than just cooking — the Sámi make clothes and shoes from the skin, and the horns can be used to make traditional art. Today, Sámi herding is less nomadic; most families stay in permanent homes while the herder will travel with the reindeer.

Reindeer herd in Lapland. RukaKuusamo.com. CC BY 2.0

Despite previous attempts from governments to assimilate Sámi people, their culture and traditions have remained present in modern life. Notably, Sámi Joik has had a cultural renaissance in recent years. Joik is a traditional form of music that has been passed down orally for generations. The music, performed acapella, is storied to have been taught to the Sámi by fairies and elves. Joik is very personal in nature, as the music is typically dedicated to a specific person, place or animal. Joik is a central part to Sámi culture, and many young Sámi people have begun to incorporate the traditional music into different genres of music. 

New artists are revitalizing Joik after intense pressure from the Norwegian government in the 20th century caused some areas to lose the tradition.  Norwegian music group KEiiNO entered the 2019 Eurovision Song contest with music that included pop, electronic and Joik, and took 6th in the competition, winning the popular vote by viewers. Joik has made a recent impact in Hollywood as well, inspiring “Vuelie,” the opening track of Disney’s Frozen.

Joik is not the only part of Sámi culture that has continued in contemporary forms. The Sámi Center for Contemporary Art was established in 1986 and features contemporary Sámi art. The gallery blends traditional art pieces with modern art forms of expression. Despite past pressure and action from governments, the Sámi continue to keep important aspects of their culture alive. These efforts were continued with the establishment of the Norwegian Sámi Parliament in 1989. The Sámi Parliament is made of 39 elected representatives and oversees matters that deal directly with the Sámi. The parliament is a political party for the Sámi people that promotes Sámi interests. Traditional Sami culture remains an integral part of daily life for the Sami to this day, and illustrates how the rich history of the Sami is being brought into the modern day.


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Dana is a recent graduate from Tufts University with a degree in English. While at Tufts she enjoyed working on a campus literary magazine and reading as much as possible. Originally from the Pacific Northwest, she loves to explore and learn new things.