Environmentally conscious values have made their way to the forefront of travel so lesser-known destinations can leap into the ecotourism limelight.

According to a report conducted by Brookings in 2023, 80% of travelers have demonstrated interest in traveling sustainably. While popular destinations like Venice or Bali grapple with the environmental toll of overtourism, smaller, lesser-known destinations are setting new standards for eco-friendly practices. These communities prove that sustainable tourism is both achievable and beneficial for preserving ecosystems, supporting local economies and offering travelers a more meaningful experience.

Nestled on the Pacific coast of Costa Rica, Uvita is a small town redefining what it means to balance tourism with environmental consciousness. The area is renowned for its eco-lodges, which use renewable energy sources, biodegradable materials and sustainable water systems. Many of these accommodations are seamlessly integrated into the surrounding jungle, offering a unique way for visitors to connect with nature without harming it. At the heart of Uvita’s sustainability efforts is the Marino Ballena National Park, a marine sanctuary home to vibrant coral reefs and migrating humpback whales. The park’s entrance fees are reinvested into conservation initiatives, including beach cleanups and marine life protection programs. Locals have taken an active role in educating visitors about the importance of preserving local natural wonders, ensuring that tourism contributes to the area’s longevity rather than its degradation.

While Venice struggles under the weight of mass tourism, the nearby town of Treviso is quietly leading by example with its innovative approach to sustainable travel. Treviso has introduced solar-powered gondolas, a green alternative to the traditional, fuel-powered versions. The town’s emphasis on solar power has earned it the nickname “the sustainable fun park.” Treviso’s gondolas glide silently through the town’s historic canals, similar to the revered experience in Venice, offering visitors a serene and eco-friendly way to explore its medieval charm. The town has also implemented renewable energy initiatives across public spaces and incentivized local businesses to adopt greener practices. By prioritizing sustainability, Treviso not only reduces its carbon footprint but also preserves its cultural heritage for future generations. Treviso was granted the European Green Leaf Award for its efforts in 2023. 

What sets these destinations apart is their ability to balance the influx of visitors with the need to protect their unique ecosystems and cultures. In both Uvita and Treviso, collaboration with local communities has been key to success. Residents play an important role in shaping tourism policies, ensuring that development aligns with the area’s ecological and cultural values. Both destinations engage travelers in sustainable practices, such as participating in conservation efforts or learning about local traditions. By encouraging a deeper connection between visitors and the places they explore, these towns successfully promote respectful and responsible tourism.

As the travel industry grapples with its environmental impact, lesser-known destinations like Uvita and Treviso are inspiring examples of what’s possible. Their success demonstrates that sustainability can enhance the appeal of a destination. For travelers, supporting these eco-conscious communities means more than just reducing their carbon footprint, it’s also about leaving a positive impact on the places they visit. By choosing destinations that prioritize sustainability, travelers can help shape a future where tourism benefits people and the planet.