Exploring unique regional items from KFC, McDonald’s, Pizza Hut and other fast food giants.
Fast Food Mull. Tim Reckmann. CC BY 2.0.
Fast food is a universal language that transcends borders and cultures. Whether you are craving a burger in Beijing or a pizza in Paris, you can always rely on fast food chains to provide a consistent, reliable experience. However, in the modern world, fast food chains are constantly adapting to local tastes and incorporating unique ingredients to create various flavor combinations. Here below is a flavor adventure that explores the wacky and wonderful world of region-exclusive fast food items.
1. Kentucky Fried Chicken
Kentucky Fried Chicken in Shanghai. Gwydion M. Williams.CC BY 2.0.
Kentucky Fried Chicken, or KFC for short, has come a long way since its humble beginnings in Corbin, Kentucky. Today, the iconic fast food chain can be found in almost every corner of the globe, serving up crispy fried chicken to hungry customers worldwide. But while the Colonel’s original recipe may be the same everywhere, KFC has become famous for its wildly creative region-exclusive items. For example, in the United Kingdom, KFC has introduced the “Scoff-ee Cup”, a creation that combines a biscuit cup with white chocolate to keep coffee hot and fingers crispy. Meanwhile, in Asia, KFC has rolled out some innovative treats, like the Brown Sugar Boba Tea Tart, a pastry filled with milk tea custard and boba jelly, inspired by the popular Taiwanese drink.
But KFC’s regional items are not just about sweet treats. In Korea, the chain offers Tender-Rice, a combo of crispy chicken tenders and seasoned rice. And in Malaysia, customers can try the Wasabi Rice Wrap, a fusion of Japanese and Vietnamese flavors that is designed for people on the go. According to Ling Mee Jiuan, Senior Vice President of KFC Malaysia, the Wasabi Rice Wrap was designed specifically with young, busy consumers in mind. The local team wanted to create something that was quick, convenient, and bursting with flavor for people who are always on the move.
2. McDonald’s
McArabia. Tracy Hunter.CC BY 2.0.
McDonald’s is the poster child for the rapid spread of Western fast food across the globe. The term “McDonaldization” was coined to describe what started as a Speedee Service System, which prioritized efficiency, predictability, calculability, and control by offering a limited menu of 15-cent hamburgers, fries, and shakes. However, McDonald’s has slowed its pace and started introducing region-exclusive items that cater to local taste buds. For instance, in 2001, McDonald’s added the McFalafel sandwich to its menu in Egypt. This sandwich features three pieces of falafel, a patty-shaped fritter of Arab origin that is deep-fried and served with garnishes like tomatoes, lettuce, onions, and pickles, all wrapped in a freshly baked tortilla wrap and topped with Tahini sauce.
But McDonald's is not just adding local twists to its burgers - the company also creates entirely new menu items for specific regions, you can find the Teriyaki Burger, which features a savory teriyaki sauce and is served on a rice bun instead of a traditional burger bun. In South Korea, McDonald's offers the Bulgogi Burger, which features marinated beef and a spicy sauce made from Korean chili paste.
McDonald’s has also tailored its famous bread to suit local palates. In China, for instance, McDonald’s introduced the distinctive Black and White Burgers. These “half burgers” were packaged in a small box and were possibly inspired by the yin-yang symbol. The black burger consisted of a beef patty with chopped onions, black pepper sauce, and a black bun topped with white sesame seeds. The white burger, in contrast, featured a chicken patty with sweet and spicy sauce and a white bun with black sesame seeds. While some of these attempts at innovation were mocked, they demonstrate a willingness to experiment and accommodate local tastes.
3. PizzaHut
Pizza Hut Pizza in Japan.Yoko Nekonomania.CC BY 2.0.
Founded in 1958 by two Wichita University students, Pizza Hut has grown to become the world's largest pizza company, with over 11,000 restaurants in 90 countries. But Pizza Hut's success isn't just due to its massive size - the company’s commitment to innovation and customer service has set it apart from competitors.
However, some of Pizza Hut’s more unconventional offerings have raised eyebrows, and possibly even the ire of traditionalists. Weirder items, such as the “Double Sensation” in Singapore, may seem like two pizzas squished into one. The outer crust is stuffed with a melange of melted mozzarella, Parmesan, and cheddar cheeses that ooze out of holes in the crust, while the outer pie is topped with turkey ham, bell peppers, mushrooms, and salsa sauce. And for reasons beyond comprehension, a single cherry adorns the center of the pizza.
Meanwhile, Pizza Hut in China has added Peking duck as a meat topping to its menu, alongside specialized pizzas crafted with different veggies to complement the duck’s unique flavors. For many, duck is not a meat that adapts easily to other dishes. But for the daring foodies who are willing to try new things, Pizza Hut in China offers a delicious and adventurous take on traditional pizza.
4. Burger King
Burger King Halloween Whopper Black Bun. Mike Mozart. CC BY 2.0.
In 1953, Keith Kramer and his wife’s uncle Matthew Burns were struck with inspiration after visiting the original McDonald's in California. Their brainchild, Insta-Burger King, was born from their desire to create a unique restaurant experience. Equipped with a special grill machine, the Insta-Broiler, the duo set out to make their mark in the fast-food industry.
Now, with over 19,000 locations worldwide, Burger King is a force to be reckoned with in the fast-food world. While its competitors strive to innovate their international menus, Burger King takes a different approach—stuffing as much as humanly possible between two buns. Take, for example, the Bacon Lover, available in France and Switzerland, which boasts two flame-grilled beef patties, onions, tomatoes, cheese, bacon, and smoked sauce, all served between two bacon-studded buns.
But the Garlic Meat Beast in Japan takes the cake for the most outrageous offering. This monstrosity features a quarter-pound beef patty, teriyaki chicken breast, and garlic pork patty, all slathered in scallion miso sauce and topped with lettuce, tomato, onion, and bits of fried garlic. And if that’s not enough to satisfy the consumers, Burger King‘s Windows 7 Whopper hit Japanese locations for a limited time, featuring a whopping seven beef patties, plus all the usual fixings, for the price of $5.94, a nod to the release of Microsoft's Windows 7 operating system.
5. Taco Bell
Taco Bell Beefy Fritos Burrito. Willis Lam.CC BY-SA 2.0.
Taco Bell is the new kid on the block when it comes to multinational fast food chains, but it has made its presence known around the world with its Mexican-inspired menu. The company’s catchy slogans, from “Think Outside the Bun” to “Live Mas,” have resonated with customers in Asia, Europe, and beyond. But Taco Bell’s true innovation lies in what's inside the bun (or wrap). Take, for instance, the Kimchi Quesadilla, which can be found at Taco Bell locations in Korea. This fusion dish combines the traditional Korean dish of spicy fermented cabbage with spicy chicken and a blend of melted cheeses, creating a unique flavor that is all its own. Or consider the Chicken Tikka Masala Burrito in India, where grilled chicken, Mexican rice, onion, cilantro mix, and Tandoori Mayo Sauce are wrapped in a grilled flour tortilla, showcasing Taco Bell's willingness to experiment with unorthodox flavor combinations. Other region-exclusive menu items include the Shrimp and Avocado Burrito in Japan and the Chili Cheese Burrito in the United States.
6. Domino’s
Domino’s pizza in Japan with Lazagniano and Super Deluxe. Puamelia. CC BY-SA 2.0.
Domino’s, the pizza giant with over 17,644 restaurants around the world, has managed to achieve a global presence with its menu. However, their international menu seems to be an experimental playground that has no bounds. Japan’s Boba Tapioca Pizza is a clear demonstration of the chain’s willingness to embrace bizarre combinations that cater to local tastes. The pizza’s blend of black tapioca pearls and mozzarella cheese has gotten mixed reactions from customers. While it is true that some of Domino’s experiments are not well-received, the Lotta-Chocca Pizza in the United Kingdom has won the hearts of many, thanks to its unique fusion of pizza and milk chocolate. Domino's New Zealand has also managed to make an impact with its Apricot Chicken Deluxe, a delicious combo of chicken and apricot sauce.
From rice and curry to kimchi to Beijing duck, the amalgamation of western industrialization and local cuisine gives rise to region-exclusive fast food items that are uniquely flavorful, providing a glimpse into the cultural diversity that exists across the globe. The presence of such multicultural menus in fast food chains not only reflects the dynamism of global markets but also serves as a testimony to the importance of inclusivity and open-mindedness in our increasingly interconnected world.
Hope Zhu
Hope is a Chinese international student at Wake Forest University in North Carolina studying sociology, statistics, and journalism. She dreams of traveling around the globe as a freelance reporter while touching on a wide range of social issues from education inequality to cultural diversity. Passionate about environmental issues and learning about other cultures, she is eager to explore the globe. In her free time, she enjoys cooking Asian cuisine, reading, and theater.