As Acai Demand Rises, Amazonian Communities Seek Out their Role

The acai palm is one of the many native plants that has been commodified for Western consumption. This has shifted acai consumption and production practices within Indigenous Amazonian communities. 

Acai bowls are the most common form of Western acai consumption. Ella O, CC BY 2.0

Prior to 2000, Indigenous Amazonian communities utilized the acai palm plant on a local scale. The purple berry then found its way to the U.S., appealing to surfers in Hawaii and Southern California. It has since been in the spotlight, spurring new industries and finding its way into the global marketplace. The acai palm plant is one of many Indigenous plant foods that has been commodified for foreign consumption, shifting acai usage and production practices among Brazil’s Amazonian tribes. Indigenous Amazonian communities, who have utilized acai as a diet staple for centuries, are now exporting it  for profit, hoping not to forfeit their land to multinational corporations. 

Companies that sell acai heavily market its health benefits, calling it a superfood that allows individuals to reach maximum health. Acai specifically offers anti-aging benefits, improved digestive health, increased energy levels and a strengthened immune system. The berry contains high amounts of antioxidants, omega-6 and omega-9 fatty acids, fiber, protein, vitamins and minerals. When globally transported, the acai berry is processed and packaged into various forms. When reduced to powders, capsules and liquids, the acai berry becomes a watered-down entity detached from Amazonian food culture. While many understand acai’s countless health benefits, few consumers know the context from which it comes. 

Grown on tall acai palm trees, the acai berry sprouts in large, clustered bunches. The trees grow to between 50 and 100 feet tall, bearing the fruit from their extended branches. In the village of Acaizal on the Uaca Indigenous reserve, villagers loop a palm leaf tied around their feet and scale the tree, knife gripped firmly between their teeth. Children, some as young as seven, learn this harvesting method. Once collected, acai pulp is served chilled and often mixed with sugar and tapioca. 

Increased demand for acai pushes Indigenous groups to formalize and industrialize this cultivation process. Amazonian tribes subsequently alter their traditional production to accommodate increased consumption. In the state of Amapa, Indigenous communities want to explore potential business arrangements and have identified acai production as a top priority for natural resource management. In a workshop hosted by local government agency Secretary Extraordinary of Indigenous People, Acaizal village chief Jose Damasceno Karipuna learned how to capitalize on acai harvesting processes. The increase in acai demand creates a flourishing job market for large-scale Amazonian farmers; however, it harms farmers who rely on small-scale production. With an ever-increasing demand for acai, protection of natural areas is crucial to preservation. For the villagers in Acaizal, proper environmental management will increase productivity while ensuring sustainability. Acai companies emphasize this business exchange as mutually beneficial, bettering individuals’ health and the Brazilian economy alike. However, the mass consumption and commodification of acai is ultimately a gray area, creating an uncertain future for Indigenous communities.


Anna Wood

Anna is an Anthropology major and Global Health/Spanish double minor at Middlebury College. As an anthropology major with a focus in public health, she studies the intersection of health and sociocultural elements. She is also passionate about food systems and endurance sports.

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The Amazon Rainforest Was and Still Is On Fire

The COVID-19 pandemic has increased the dangers that threaten the Amazon rainforest

The Amazon rainforest during “fire season.” diversityphotos. CC BY-NC-ND 2.0

There are a multitude of dangers ranging from climate change to human destruction that threaten the fragility of the Amazon rainforest. The destruction of the Amazon is largely attributed to consumerism and the extraction of natural resources. Without the existence of the Amazon, the world loses a crucial contender in the fight against climate change along with the likely deaths of many Indignenous people and already endangered species.

Reports from Brazil’s National Institute for Space Research recorded 2,248 fires last month, a 13-year high and a 20% increase over the norm. Last year around this time, there were about 1,880 fires. However, the worst is likely yet to come as burnings in the Amazon tend to increase until September, the end of “fire season.” 

In 2019, the greatest destruction of the fires correlated with the peak of fire season. The increase in the number of fires was likely fueled by President Jair Bolsonaro’s decision to decrease the fines for environmental violations. It gave more leeway for commercial groups and loggers to disregard regulations that help preserve the Amazon. Bolsonaro has been nicknamed “Captain Chainsaw” for his policies that prioritize development over conservation. In an interview, Bolsonaro stated that “the Amazon belongs to Brazil,” so it can do as it wishes with it. As a result, it was estimated last year that every minute, a portion of the Amazon equal to the size of a soccer field was lost due to deforestation

The process of deforestation results from loggers trying to clear land as quickly as possible. That includes the use of chainsaws to cut down lumber for manufacturing and development. Then, farmers burn the downed trees that remain to make room for crops and pastures. Fire season, then,is the mark of when farmers begin to set these fires. It is important to acknowledge this is not a new practice, but an unending cycle of extracting from the land without replenishing it. 

Another sign of deforestation in the Amazon. rosamariavidal. CC BY-NC-ND 2.0

A similar phenomenon is occurring this year due to the lack of authority in the Amazon. Just as with last year, many of the fires started so far have been due to illegal loggers. For instance, in the first four months of 2020, deforestation rose by 55% due to a lack of governmental enforcement as Brazil’s attention focused on combating COVID-19.

The spread of COVID-19 also caused many activists and field agents to pull out of the region. As a consequence of the lack of protection by field agents and thin numbers of police, loggers and miners have been able to overtake the Amazon. To show the magnitude of this problem, April’s extent of deforestation was 64% higher than that in April 2019

Due to international outcry last year over the fires, President Bolsonaro was forced to deploy enforcement to help monitor the fires and enforce regulations. Most new enforcement agents were unable to be deployed for this year’s fire season, though, due to COVID-19. And to make matters worse, the authority of troops currently in the Amazon expired on June 10, so there is currently no one monitoring fire conditions. 

Eva Ashbaugh

is a Political Science and Gender, Sexuality, and Women's Studies double major at the University of Pittsburgh. As a political science major concentrating on International Relations, she is passionate about human rights, foreign policy, and fighting for equality. She hopes to one day travel and help educate people to make the world a better place.